What You Should Know About Advertising

Can marketers really get inside a consumer’s head to influence the choice they will make? For market researcher, Clotaire Rapaille, the answer is yes. He believes all purchasing decisions really lie beyond conscious thinking and emotion and reside at a primal core in human beings. As chairman of Archetype Discoveries Worldwide, he helps Fortune 500 companies discover the unconscious associations for their products — the simple “code” — that will help them sell to consumers: “When you learn a word, whatever it is, ‘coffee,’ ‘love,’ ‘mother,’ there is always a first time. There’s a first time to learn everything. The first time you understand, you imprint the meaning of this word; you create a mental connection that you’re going to keep using the rest of your life. … So actually every word has a mental highway. I call that a code, an unconscious code in the brain.” This interview was conducted on December 15, 2003.    – Frontline interview

About Michael Maciel

My name is Michael Maciel, and I have studied the Ancient Wisdom Teachings and symbolism for most of my adult life. In the early 1970’s, I was ordained a priest in the Holy Order of MANS, a service and teaching order of which I was a member for the better part of that decade. I now serve on its Board of Directors and teach regular classes on the Mystical Interpretation of the Bible and the Tree of Life Study Plan, which deals primarily with the practical application of the Laws of Creation. Check out my YouTube channel: The Mystical Christ with Michael Maciel
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1 Response to What You Should Know About Advertising

  1. joel weber says:

    Safe is a very big work in self help, not often used up front before the group, nevertheless it’s bottom line and once the group becomes comfortable with the space, others, and guides……they always begin to share the importance of ” BEING SAFE ” and in “SELF- HELP” it may be the primal OXYMORON!!!!

    Thanks for the link……..lovepeace……..joel

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